Malcolm is just a callous businessman who's really a overbearing dad. Mark could be the sales manager at Chamberlain Auto, the automobile that promises to do"Whatever It Takes" to put you at a fresh car. On a scorching Saturday at the middle of the Phoenix summer, Mark offers a chance to receive their own dealership - out and from under the thumb of his daddy. Mark has to sell thirty five cars by the day's end. The question: Can Mark do anything it takes - including himself and betraying his earnings team to get exactly what he wants?