By day, Nola Devlin (Poppy Montgomery) is an unassuming, frumpy magazine editor who's over looked and contested by her colleagues. After the sun sets, however, and she is supporting the glow and anonymity of her computer screen, she becomes the famous and"reclusive" advice columnist Belinda Apple. Nola's friends, tired of being obese and dizzy, ring together to generate the"Cinderella Pact," attempting to lose pounds by following the recommendation of the"fairy godmother," Apple. Nola has been forced to shoot her own alter ego's advice After her identity is jeopardized. However, as dress sizes are dropped by the group of friends, their real problems are exposed, and also life changes begin to blossom.