Jessica, the apple farmer's daughter , still believes in Santa Claus. Therefore when she comes across a reindeer with an injured leg, it makes sense for her to assume that it really is Prancer, who had dropped from the Christmas display. She hides the reindeer in her barn and feeds it snacks, until she can return it. Her father finds the reindeer an chooses to promote the butcher it, maybe not however being an advertising display.