The show falls 10 adventurers on a island with just the clothes on the backs and a thousand dollars in cash. People who live for 40 days filled with gut-wrenching journeys and demanding challenges will divide the cash. The catch? They can buy most of the survival equipment and creature comforts they desire, however everything is crazy expensive (think $30K for a kayak ), all decisions to create a purchase require a group majority and the cost comes out of their mutual prize cash.