Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and after at the newly created Business, Sterling Cooper Draper Pryce, located nearby at the Time-Life Building, in 1271 Avenue of the Americas. Based on the show's pilot, the term"mad men" was a slang term coined in the 1950s by entrepreneurs working on Madison Avenue to refer to themselves. The focal point of the show is Don Draper director at Sterling Cooper and also a partner both in and out. The plot focuses on the business of the agencies as well as the lives of their characters constituting the changing moods and mores of the United States from the 1960s.